Research papers published
- INFORMATION TECHNOLOGY: AN ANALYTICAL STUDY ON IMPERATIVE NEED FOR IT INDUSTRY TO RE-SKILL ITS WORKFORCE IN DX (DIGITAL TRANSFORMATION) WORLD TO SUSTAIN FUTURE HIGH TECHNOLOGY DEMANDS IN THE GLOBAL SCENARIO, INCON-III (2018), Pune, Jan 12, 2018
- DIGITAL DELIVERY: DISRUPTING THE CORE PROCESS (IN CONTEXT TO HIRING AND ONBOARDING), Navjeevan Management College, Nashik, Jan 30, 2018
- A STUDY OF BRAND IMAGE CHANGE ON ASSOCIATE JOINING AS FRESHER TO SETTLING AND BEING TO STEADY STATE IN IT COMPANY, PEZZOTTIATE Journals, International Journal of Applied Services Marketing Perspectives, ISSN 2279-0977, Volume 8, Number 1, Mar 28, 2019
- TO STUDY THE CORRELATION OF IT WORKING HOURS TO THAT OF STRESS LEVEL WITH RESPECT TO INCREASE IN HIERARCHICAL LEVEL IN SELECTED IT INDUSTRY, PEZZOTTIATE Journals, International Journal of Organizational Behaviour and Management Perspectives, ISSN 2279-0950, Volume 8, Number 1, Mar 28, 2019
- ANALYTICAL STUDY OF PREDICTIVE ANALYSIS FOR CUSTOMER RETENTION AND FOR DIGITAL CUSTOMER EXPERIENCE IN SERVICE SECTOR, Dr Moonje College, Nashik, Jan 23, 2020
- ANALYTICAL STUDY OF THE IMPACT OF EXTERNAL CUSTOMER'S ENGAGEMENT ON ORGANIZATIONAL BRANDING: A STUDY OF YES BANK'S CUSTOMERS, Vidyabharati International Interdisciplinary Research Journal, ISSN 2319-4979, Issue 11, Volume 1, Sep 2020
- A STUDY OF THE IMPORTANCE OF BRAND SUSTAINABILITY FOR ORGANIZATIONS WHO ARE DECLINING IN MARKET SHARE AND GROWTH, Vidyabharati International Interdisciplinary Research Journal, ISSN 2319-4979 Issue 11, Volume 2, Dec 2020 8. STUDY OF CHALLENGES AND STRATEGIES ADOPTED BY IT COMPANIES FOR INTERNAL CUSTOMER DURING COVID-19 PANDEMIC, Purukala, ISSN 0971-2143 Issue 13, Volume 12, Apr 2020
- ANALYTICAL STUDY OF FACTORS CONTRIBUTING IN SUSTAINABLE BRAND GROWTH WITH RESPECT TO IT INDUSTRY, Purukala, ISSN 0971-2143, Issue 31, Volume 21, May 2021
- A STUDY OF CHANGE IN CONSUMER BUYING BEHAVIOR DUE TO COVID-19, Vidyabharati International Interdisciplinary Research Journal, ISSN 2319-4979, Issue 13, Volume 1, Sept 2021
- A CRITICAL STUDY OF SUSTAINABLE DEVELOPMENT THROUGH ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING WITH SPECIFIC FOCUS ON MANUFACTURING, TELECOM, HEALTHCARE, AND RETAIL SECTORS.
Research Interests
- Brand Sustainability Strategies
- Human Resource
- Marketing of Services.
- Digitalisation
- Customer Relationship Management.
- Media & Communications
Patents Published
- ARTIFICIAL INTELLIGENCE BASED POS SYSTEM (POINTS OF SALES) FOR FOOD TRUCK VENDOR NOTIFICATION AND MANAGEMENT (IP AUSTRALIA), AU 2021101148, Issued Mar 4, 2021
- GROWING YOUR SMALL BUSINESS FASTER MANAGEMENT SYSTEM, 2021107200, Issued Aug 25, 2021
Speaker in Technical and Management colleges
- Visiting Faculty at Dr.Moonje Institute of Management and Computer Studies, Nashik, Maharashtra
- Visiting Faculty at Siddhant Institute of Business Management, Pune, Maharashtra
- Presented Research Paper at Indian Institute of Management, Nagpur, Maharashta.
- Technical sessions in IIT, Patna
- Regular visitor and former, First President of Qatar Pune University Alumni Chapter/body
- Regular speaker and visitor in CDAC, Patna
Teaching Interests
- Strategic Management.
- Marketing Management.
- Business Communications.
- Organizational Behaviour
- Information Systems for Managers
- Project & Program Management
- Operations Management
- Human Resource Management
- Brand Management
- Personal Effectiveness Management
- Agile Scrum for IT
- Business Ethicss
Books published
- SECURITY AND PRIVACY POLICY OF MOBILE DEVICE APPLICATION MANAGEMENT SYSTEM, SPRINGER NATURE, Aug 9, 2023
- RESEARCH METHODOLOGY, RK Publication.
COPYRIGHT
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EQUATION FOR COMPOSITE INTERNAL BRANDING SUSTAINABILITY INDEX FOR INTERNAL CUSTOMER IN IT INDUSTRY
L-108943/2021 · Issued Nov 3, 2021 - Internal Customer Brand Sustainability Adaptability Index for IT Organization
L-107197/2021 · Issued Sep 2, 2021 - Brand Sustainability Framework through Internal Customer in IT Companies.
L-107042/2021 · Issued Aug 31, 2021 - STATISTICAL TOOL BASED MODEL FOR BRAND SUSTAINABILTY STRATEGIES AND BRAND SUSTAINABILTY THROUGH INTERNAL CUSTOMER IN IT COMPANIES
L-130221/2023 Issues July 20, 2023
